Marketing & Sales Plans are not identical. Marketing plans are all about identifying a business’s target market and creating strategies to reach those customers. Sales plans detail the strategies the business will use to sell products and services and increase revenue.

The business’ marketing plan is a blueprint for reaching your customer base, while a sales plan will be organized around central goals for the business to achieve its financial targets. As a baseline, the goals you include in the sales plan should be specific, measurable, and relevant to the needs of your customers. The sales plan will often form part of the larger marketing plan for your company, so you’ll need to be sure to identify a target market, consider the buying attitudes and behaviors of the customers and consider the ins and outs of the advertising strategies you’ll use.

VAMA Consulting Group consultants will help you develop comprehensive marketing plan as well as sales plan consistent with main business objectives.