A business model is a high-level plan for profitably operating a business in a specific marketplace. Successful businesses have business models that allow them to fulfill client needs at a competitive price and a sustainable cost. Over time, many enterprises revise their business models from time to time to reflect changing business environments and market demands.

A primary component of the business model is the value proposition. This is a description of the goods or services that a company offers and why they are desirable to customers or clients, ideally stated in a way that differentiates the product or service from its competitors.

VAMA Consulting Group helps develop comprehensive business models which clearly and consistently explain how the business will create profit for its owners and shareholders.